THERE ARE MANY WAYS TO MAKE CUSTOMERS "RECOGNIZE" THE PRODUCTS WE ARE TRADING. THE MARKETING DIVISION OF BEAUTY CARE AND PERSONAL CARE PRODUCTS OF UNILEVER GROUP HAS CREATED AN IMPRESSION WITH AN IMAGE OF AN OFFICE FULL OF INSPIRATION, WHICH IS ALSO A SPACE AROUSING A LOT OF ASSOCIATIONS WITH THE PRODUCTS THAT UNILEVER WANTS TO ADVERTISE.
UNILEVER MAKES NO PARTICULAR PATTERN OF OFFICE BUT LIKES ONE WORKING SPACE INSPIRING and giving strong impact to the image of employee like in the movie Devil Wears Prada, the form can be like a beauty salon or a beauty institute. They are reasonable to believe that a beautiful office also inspires their marketing staff to dress nicer, more stylishly because anyway the marketing staff is also the image representing their beauty products.
Taking responsibility to design is a young designer of TTT Corporation. The strength in the field of office design of TTT combined with the sensitivity of a designer of an office of which the business products are associated with women has become effective. Inspired by an idea of a beauty center in trading areas, with modern, fashionable and luxurious colour and looks at the same time exploiting soft curves suggesting women’s perfect bodily beauty, the designer has specified these elements on a "beauty corner" closed but prominent, which is also the highlight of the whole Unilever office building. Its "closed" nature is understood as a chain of functional spaces of independent office, including management office, meeting room, working area, groups of products display, relaxation area ... linked together, operating independently but not in isolation from other parts of the building.
The most effective of this office is to manipulate color and light to show off the cube of office interior decoration. The soft curves full of suggestive associations of ceilings, floors, walls and furniture have created the femininity for the space. The interior selections is also "breaking the old order" to eliminate serious look often seen in offices. The desks are like product display cabinets, the space for “the boss" is like a beauty advice room...
With any interior architectural work, the issue of function is always given top priority. It is the same in this office, however it is undeniable that aestheticism has been set out right from the target of design. With such a specific target, the way of solution is always thorough and looked after carefully. At Beauty Corner, the two factors of function and aestheticism have been perfectly combined.