As put by Philip Kotler, the father of the world marketing, “There should be the Vietnamese products and brand names for your country to be known.” Coca Cola reminds us of the U.S. and Sony tells us about Japan. A group of Vietnamese entreprenuers is fostering an idea of developing brand names for the S-shaped country.

Future One, TTT Corporation, Cuu Long Jewelry, Minh Long Porcelain, Ninomaxx, Sy Hoang Fashion, Nha Xinh Interior, Cara Decorative Light… are involving in a cultural program, Dong Son Legendary Night, to be held at the White Palace in Ho Chi Minh City. Nguyen Tran Quang, Director of Future One, one of the first to raise the idea of the program, said: “Our objective when we hold this program is to move the Vietnamese spirit, mind, and pride. We want the Vietnamese culture to be embedded in high-end products and confirm that our country has big brand names qualified for the world competition.” Future One has produced the timbals following the model of Dong Son Timbal as souvenirs. It is also chosen as the logo of Dong Son Legendary Night.

The organizers have planed to hold a program every year under various topics on the Vietnamese culture. Plans have been made for programs by 2015; Dong Son Timbal is chosen as the logo of the first program. Porcelain (Minh Long), jewelry (Cuu Long), ao dai (Sy Hoang), young fashion (Ninomaxx), interior decoration (TTT Corporation, Nha Xinh, Cara) and so on are created with the image, design, and pattern of Dong Son Timbal. These big brand names want their collaboration to send a message on the pride of the Vietnamese culture and constitute a resonator for all businesses.

Nguyen Tran Quang said, “Frankly speaking, what we do now is for the honor rather than the business. Most of the guests at that night are the representatives of diplomatic agencies and large foreign firms.” The well-known scholars, Professor Tran Van Khe and Professor Nguyen Khac Thuan have agreed to be the program advisors.

The program is organized to shed the cultural spirit on the Vietnamese products. It is the Vietnamese culture that makes a difference to the porcelain, jewelry, and fashion. They are not only the products but also the image of Vietnamese people and country.